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Research papers

Semiotics fused with digital media analytics, why wouldn't you?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Digital media offers oceans of 'real data' but cannot of itself identify the human meanings....

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Preriit Souda, William Landell Mills
Company: PSA Consultants
September 8, 2019
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Citation

Souda and Mills (2019a, September 08). Semiotics fused with digital media analytics, why wouldn't you?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/semiotics-fused-with-digital-media-analytics-why-wouldn-t-you-


Research papers

Can social listening replace surveys?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Frank Buckler, Christiane Reimann
September 8, 2019
×

Citation

Buckler and Reimann (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys-


Research papers

From social listening to e-seeing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo, Víctor Gil
Company: L'Oréal
September 8, 2019
×

Citation

Lorenzo, Romo and Gil (2019a, September 08). From social listening to e-seeing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing


Research papers

Social media and the disruption of democracy

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jennifer Roberton, Matt Browne
Company: respondi
September 8, 2019
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Citation

Roberton and Browne (2019a, September 08). Social media and the disruption of democracy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/social-media-and-the-disruption-of-democracy


Videos

From social listening to e-seeing

The following report shows how L'Oréal Spain evolved from a classic social listening practice, based on text interpretation, to image-based analytics by developing AI existing algorithms with machine-learning techniques. Discovering how fast the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Estefanía Yaguez Lorenzo, Alberto Rodríguez Romo
Company: L'Oréal
September 8, 2019
×

Citation

Lorenzo and Romo (2019a, September 08). From social listening to e-seeing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-social-listening-to-e-seeing-10672


Videos

Can social listening replace surveys?

C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christiane Reimann, Frank Buckler
September 8, 2019
×

Citation

Reimann and Buckler (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys--10702


Videos

Social media and the disruption of democracy

Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a consequence?To elaborate on the insights from this initial piece of research, we decided to go further in this direction by exploring the links...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Jennifer Roberton, Matt Browne
Company: respondi
September 8, 2019
×

Citation

Roberton and Browne (2019a, September 08). Social media and the disruption of democracy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/social-media-and-the-disruption-of-democracy-10732


Videos

Semiotics fused with digital media analytics, why wouldn't you?

Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Preriit Souda, John Landell Mills
Company: PSA Consultants
September 8, 2019
×

Citation

Souda and Landell Mills (2019a, September 08). Semiotics fused with digital media analytics, why wouldn't you?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/semiotics-fused-with-digital-media-analytics-why-wouldn-t-you--10666